Choice Architecture

Imagine for a second that you are on a plane, sitting patiently in your middle seat while the plane taxis to the runway. You start to get nervous. To combat this nervousness you begin to chit-chat with the person on your right. “Got a window seat, huh?” After overcoming such a terrible opening question, you … [Read more…]

How Many Marshmallows Do You Have? And How Did You Get Them?

I would be hard-pressed to find someone who has not heard of the Marshmallow Test. For those of you who need a refresher, here we go: In the late 1960’s psychologist Walter Mischel began a series of experiments on delayed gratification. The experiment was conducted by offering children – ages four to six – a … [Read more…]