Welcome to Financially Fitz!

Are you looking for something so intellectually stimulating that it makes the Odyssey look like it was written by Dr. Seuss? Are you looking for new information that will take your life to the next level?

Well, you’ve come to the wrong place. I don’t have anything that will compare intellectually to the Odyssey (whatever that is). I don’t have any classified information to leak. For goodness sake, one of my Principles of Personal Finance is to “spend less than you make.” I guess I can only get more intellectual from there.

But that’s exactly why I created FinanciallyFitz.com. I wanted to make the distinction between financial intelligence and financial fitness. It’s the difference between thinking of a plan and actually executing a plan; sounding smart and being smart; looking wealthy or being wealthy.

Intelligence is the capability to understand how something works.

Fitness is the readiness to make that something happen.

Properly handling money does not require more intelligence. It requires financial fitness; a blend of general intelligence (IQ), emotional intelligence (EQ), and common sense. There are only three variables stopping us from becoming financially fit:

  1. 4th grade math (IQ)
  2. Our behavior (EQ)
  3. Our ability to use common senseIQ EQ CS

Financial fitness is the ability to give; avoid debt; protect the present; save for the future; plan for emergencies; expand opportunities; lessen obligations; and build wealth.

None of this advice is groundbreaking! But it works! It works if you’re currently broke. It works if you’re currently wealthy. It works if you’re young. It works if you’re old. And it doesn’t require sophistication. In fact, it shouldn’t include sophistication!

Money is a tool to meet one’s objective. It is not THE objective. I do not wish to inspire people to accumulate money, but rather inspire people to do the things that inspire them. To be ready to make things happen. To be financially fit!

About Luke Fitzgerald

Hi! My name is Luke Fitzgerald. I am a husband to Megan and blessed to be a parent to Samuel (A.K.A. Sam, Sam Jam, Sammy, Sammy Jamie, Sammy Boy, Sam-a-lam-a-ding-dong, The Last Samurai, and Sam the Man) and Sophia (A.K.A. Soph, Baby So, Sophie Girl, So-So and Baby Girl). Professionally I’m a CPA.

I created Financially Fitz in hopes of bringing a different perspective to behavioral finance. A perspective that I believe is slightly different than the rest. In doing so my ultimate goal is to help anyone pursuing financial fitness.

I know what you’re thinking: “I can’t wait to hear his inspiring story of how he overcame complete financial ruin and paid off thousands of dollars of debt. I wonder what steps he followed to complete this rags-to-riches story. I bet he’s a millionaire now. Why else would he be giving financial advice?”

My financial story actually starts at 0. That’s how much debt I’ve paid off. That’s how many credit cards I use. That’s how many flips I give about your new (financed) BMW. That’s what I need a couple more of to become a millionaire.

I didn’t need to almost file bankruptcy to see the importance of following a budget and living a debt-free life. Instead, I was taught the importance of earning and properly managing money by my parents. From there I started listening and reading everything I could get my hands on. I have vowed to teach Sam, Sophia and God-willing future children the same lessons I have learned. It would be my pleasure to have you join the conversation as well.

FinanciallyFitz.com will dispel toxic myths, shed light on what’s actually normal, show people how to reduce stress, empower people to make lasting change, eliminate excuses, inspire people to do the things that inspire them, motivate parents to become financial role models, champion a mindset of contentment, invigorate a marriage, and cultivate a passionate life.

And you thought I was talking about money!

Where to start?

Blog Budgeting Debt




Subscribe to Get Weekly Updates!

Learn how to become financially fit by following proven principles of managing money. The road to financial fitness starts now!

Your email address will not be used for spam or any other unwanted solicitation.